In this article
Having your own cosmetics brand isn't as hard as you might think — as long as you plan clearly from the start. This article covers five things to decide before you talk to a manufacturer, so you end up with products that sell and a budget you can control.
Know exactly who you're selling to
Start with your customers: their age, skin type, where they shop and how much they're willing to pay. This shapes your formula, packaging and budget.
Choose your first product
Many brands start with one or two products with a clear selling point, then expand once they have a customer base. Popular first products include:
- Face creams and serums
- Facial sunscreen
- Body lotions and shower creams
Ready-to-produce or brand-new formula
A ready-to-produce formula lets you start fast and control costs because it's already proven in production — and you can still adjust the texture, fragrance, colour and extracts. Developing a new formula suits brands that want a unique selling point.
Tip Test samples with your target customers before mass production, and refine until it's right.
Packaging and labels
Packaging is the first thing customers see, so choose something that fits your price point and brand image. Labels must include all the information required by law.
Thai FDA notification before you sell
Cosmetics must be notified to the Thai Food and Drug Administration before they are produced for sale. A full-service manufacturer will prepare the documents and submit the notification for you, so your products are ready to sell legally.
Not sure where to start? The Beauty Club Aesthetic team can help you plan from your very first idea.
